Thibault originally produced cognac, and Grey Goose was his first venture into vodka production. He created the idea in 1997, partnering with French Maître de Chais Francois Thibault to produce the recipe. Grey Goose also highlights its French roots at the forefront of its brand however, the company itself was actually founded by American businessman Sydney Frank.
![grey goose label grey goose label](https://winealign-production.s3.amazonaws.com/wine_bottles/0030/0935/clone_wine_94269.jpeg)
Cîroc is manufactured by Diageo, a multinational company with a portfolio of over 200 beverage alcohol brands. Recognized for several achievements in the wine industry, the Cîroc brand takes pride in Robicquet’s expertise. Cîroc and Grey Goose take after this example with their own brands, aiming to be trusted for their esteemed history.Ĭîroc defines itself by this history, as Jean-Sebastien Robicquet, who founded the company in 2003, comes from a long lineage of winemakers and distillers in the French region of Bordeaux. Wine itself is often distinguished by its background, earning value from its age, legacy, or namesake.
![grey goose label grey goose label](https://ih1.redbubble.net/image.1597470337.9113/st,small,507x507-pad,600x600,f8f8f8.jpg)
When consumers think of France, many associate it with luxury and fine wines. Furthermore, both labels proudly boast a heritage of French culture. It’s clear from a first glance that both Cîroc and Grey Goose assert a high-class look-their tall, sleek bottles look superior when compared to a bottom-shelf brand. However, Ciroc’s flavored infusions are only 70. Both plain vodkas are classified as 80 proof. Cîroc has eight additional flavors, such as Mango, Watermelon, and Amaretto, while Grey Goose has six, with varieties such as La Poire (pear), Le Citron (lemon), and Le Vanille (vanilla). Statistics show that this hasn’t been a problem for either brand in the past, as both sold over 1.5 million cases in just 2019 alone.Īs for products, both brands offer an original vodka as well as a multitude of flavors. And there must be some truth to it- even with exceptional marketing, in order to sell something at a high price point, your product has to be able to prove its worth. While this might turn away the average consumer, for others, it’s a signal of luxury, showing that the high price is merited by the remarkable quality. While other popular vodkas like Smirnoff cost under 20 dollars for a 1.75-liter bottle, the same quantities of Cîroc and Grey Goose are priced upwards of 45. So, what’s so special about premium-labeled vodkas like Cîroc and Grey Goose ? Anyone who’s heard of them would know that their reputations sit a step above the average vodka brand. In 2019, vodka was the best-selling distilled spirit in the United States. In fact, it was named the most popular spirit in the world due to its versatility from the relative lack of flavor. This flexibility appeals to a variety of drinkers and is one of the reasons why vodka is so frequently consumed today. Its absence of signature flavor means it almost always goes well with other tastes, giving it a versatility that not all spirits have. Whatever your stance is, it’s obvious that vodka is considered a ‘neutral spirit,’ which means it’s a solid option for a variety of mixers and cocktail recipes. In the case of quality, you can definitely taste the difference. While there may be an argument about flavor, there is one element that many seem to agree on. Although it might be subtle, there is a distinction. Rye, corn, and potatoes are all typical ingredients that vodka is made from, and they can all contribute to a different profile. However, if you speak to a liquor connoisseur, they’d tell you that every vodka is unique and that its base ingredients and distilling process are what create the end result.
![grey goose label grey goose label](https://www.wine-searcher.com/images/labels/95/96/10469596.jpg)
It has a taste, no doubt, but many are certain that it doesn’t have a flavor.